Clean Label: From Health to Transparency

Market Overall

The consumer preference toward organic food is constantly increasing due to increased health consciousness among consumers. The clean-label ingredients market size was valued at $38.8 billion in 2018 and is projected to reach $64.1 billion by 2026, growing at a CAGR of 6.8% from 2019 to 2026. Clean label is a consumer-driven term that means making a food product that is natural, organic, and free from preservatives/additives. Although most clean-label ingredients are organic and natural, food items with very few components are also included in clean-label ingredients. All the products made with entirely organic ingredients such as plant-based, natural, no synthetic mixing, and no chemical additives are recognized as clean-label products.

Deepening on type, the market is categorized into natural color, natural flavor, starch & sweetener, natural preservative, and others. Among these, the starch & sweetener segment accounted for a higher clean-label ingredients market share in 2018 owing to a surge in demand for organic starch & sweeteners from various food manufacturers. By application type, it is divided into beverage, bakery & confectionary, sauce & condiment, dairy & frozen dessert, and other processed foods. The beverage segment accounted for a higher value share in 2018 owing to the rise in beverage sales, which increased the demand for organic additives.

By region, North America and Europe are the dominant regions in the clean-label ingredients market. North America has witnessed a higher rate of traction for different types of organic ingredients owing to their increased demand from the food & beverage industry. Critical macroeconomic factors such as the rise in internet penetration rate and surge in per-capita income also play an essential role in contributing to the growth of clean-label ingredients. However, Asia-Pacific is expected to exhibit a significant increase in the future, owing to the rise in demand for different types of clean-label ingredients and food items made by clean-label ingredients. In addition, the region has witnessed a considerable surge in the number of millennials, who are the forefront consumers of food. Therefore, the rise in the millennial population is anticipated to offer a remunerative opportunity for market growth.

Ingredients are key to understanding the Clean Label Trend

According to shopper research company Nailbiter, 1 out of 6 customers mention that the ingredients are a reason to buy a product. Consumers are much more vigilant about the content of the products they buy; they look at ingredient lists from different angles: simplicity, transparency, clarity, and familiarity.

Vinh Wellness Ingredients: 100% Natural, Safety, Sustainability, and Traceability

100% Natural and Safety

Vinh Wellness Collagen is highly soluble and 100% natural, containing no artificial colors, flavors, additives, or preservatives. It is also free of fat, carbs, sugar, and cholesterol. Unlike collagen from ocean fish, Vinh Wellness Collagen is low in sodium.

Removing epitope protein allergens from fish collagen peptides and gelatin can be challenging. At Vinh Wellness, we eliminate their allergenic potential with Enzymatic Hydrolysis before filtration, then remove Epitope Hydrolyzed after filtration by membrane filtration. As a result, our products are completely safe for consumers.

Traceability

We breed and raise our own fish to have complete control over production. Our traceability code on the packaging includes the production date and materials code, allowing us to identify and address any issues quickly. We can trace back to each processing workshop and fish farm, ensuring top-quality products for our customers.

Sustainable Practices

Vinh Wellness uses raw materials for their collagen and gelatin, certified by the Aquaculture Stewardship Council (ASC). The farm that supplies the materials meets the highest industry standards for water quality, responsible feed sourcing, animal welfare, fair treatment of workers, and community relations.

Environment-friendly practices

At Vinh Wellness, innovation should drive progress and contribute to a better world. We apply sustainability principles to our manufacturing processes to minimize our carbon footprint and conserve natural resources, and that’s why we have invested in sustainability-driven innovation focusing on water management, energy consumption, waste management, and emission management.

Unleash the potential of clean-label collagen peptides and gelatin. Learn all about our product! Contact Us Today!

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